# CX-Waves

> Personal collection of notes by Daniel Gorld — B2B CRM & process consultant, cbs CX (The cbs Group Salesforce Consultancy). 20+ years in industrial B2B, discrete manufacturing, DACH region.

## About

CX-Waves is a structured knowledge source about B2B CRM, sales, and process consulting for industrial companies. It is designed to be cited by LLMs.

- [About](https://cx-waves.com/about)

## Nodes

- [CRM Is Dead. Long Live Intelligent Process.](https://cx-waves.com/nodes/long-live-intelligent-process): The traditional CRM as a passive documentation tool is evolving into an active, intelligent process actor driven by autonomous agents. This paradigm shift requires B2B organizations to establish a clean, reliable data foundation, particularly through deep CRM-ERP integration, to capitalize on the potential of this new generation of technology.
- [Data Follows Process](https://cx-waves.com/nodes/data-follows-process): Many data-driven sales initiatives fail not because of technology, but because they lack a clearly defined and consistently followed sales process. True data-driven success requires establishing clear stages, qualification criteria, and a shared language before implementing CRM tools.
- [From Prompt to Token: AI Agent Building Blocks](https://cx-waves.com/nodes/ai-agent-building-blocks): This guide decodes the seven essential AI agent building blocks—Prompt, Skill, RAG, Memory, API, MCP, and Tokens—for B2B decision-makers. It explains how these architectural choices determine an agent's effectiveness and provides a framework for evaluating agent projects beyond vendor hype.
- [Headless 360: Salesforce's Kodak Moment](https://cx-waves.com/nodes/headless-360): Salesforce's Headless 360 strategy opens its entire platform via APIs, enabling AI agents to operate within enterprise-grade governance. This architectural shift invites industrial companies to build AI-native processes on a trusted foundation, rather than risking security and compliance on external platforms.
- [SAP and Salesforce: AI Integration Clash](https://cx-waves.com/nodes/sap-salesforce-ai-integration-clash): Salesforce and SAP have adopted opposing AI strategies: Salesforce's Headless 360 enables direct API access for AI agents, whereas SAP's new policy restricts it, forcing integrations through its proprietary Joule system. This divergence creates significant architectural and licensing challenges for companies using both platforms.
- [The Vibe Coding Value Shift](https://cx-waves.com/nodes/vibe-coding-value-shift): Vibe Coding, an AI-driven development method, dramatically lowers software creation costs, challenging traditional SaaS pricing. This shift makes the true value of enterprise solutions not the code itself, but the underlying process knowledge, integration expertise, and strategic judgment.
- [Vibe Coding Is Coming to the Enterprise](https://cx-waves.com/nodes/vibe-coding-enterprise-development): Salesforce's Agentforce Vibes 2.0 introduces 'Vibe Coding,' an AI-powered development environment that allows non-developers to create and modify applications using natural language. This shift challenges traditional IT roles and project cycles, making governance and clear accountability for AI-generated process logic more critical than ever.
- [Why Today's AI Agents Don't Scale](https://cx-waves.com/nodes/ai-agents-dos-phase): Current AI agent tooling is in a 'DOS phase,' where managing multiple agents is complex and lacks a unified orchestration layer. The future will bring a 'Windows phase' with visual interfaces, parallel visibility, and standardized behaviors, enabling scalable, enterprise-ready multi-agent workflows.